Derek Layne Peterson
Marketing, Design & Communications Professional

931 S. Washington St. Papillion, NE 68046-2639 402-850-6256 Derek@dpeterson.info


PROFILE
Infused with a passion for results, I have an exceptional breadth of marketing abilities. I bring proven, real-world proficiency in marketing leadership, management, planning, design, writing and creative production. I am a natural leader to whom teammates, peers and senior leaders come for input and perspective. Both strategic and creative, I am well suited for a wide variety of marketing responsibilities.


SKILLS & COMPETENCIES
Marketing Strategic and Tactical Planning; Content Marketing; Web and Social Media Strategies; Search Engine Management; Digital and Print Advertising; Media Buying; Advertising Design; Photo Direction; Art Direction; Writing; Data Analysis and Reporting; Brand Management; Trade Show and Event Design.

Leadership and Management Facilitating; Collaborating; Creating and Managing Budgets; Leading Teams; Defining Direct Report Goals; Administering Formal Performance Reviews and Salary and Bonus Assessments; Negotiating Contracts; Reviewing Materials for Legal Compliance and Quality Control.

Technology Macintosh Platform; PC Windows Platform; Photoshop; InDesign; Illustrator; Dreamweaver; Acrobat; QuarkXPress; Microsoft Office Word; Excel; PowerPoint; Managing hardware, software and print production.


CAREER HISTORY & KEY ACCOMPLISHMENTS
Senior Marketing Specialist / Graphic Designer / Copywriter – 1987 to present
NiteLight Marketing
Omaha, Nebr.; Des Moines, Iowa; Ames, Iowa; Sioux City, Iowa

  • Occasionally provide marketing services to friends, community partners and charitable causes.
  • Includes A-to-Z marketing support, planning, budgeting, designing, writing and implementing their projects.

Marketing and Sales Associate – 2015 to 2016
Financial Transmission Network
Omaha, Nebr.

  • Gathered all marketing materials from third-party agencies and vendors for management by in-house marketing.
  • Standardized gathered materials’ designs, colors, typefaces, logo use, and all other aspects of brand management.
  • Wrote press releases, success stories, articles, promotional pieces, emails, website pages and general materials.
  • Designed and wrote flyers, brochures, eBooks, presentations, data sheets, sales sheets and direct email.
  • Serviced a HubSpot-based website including originating pages and emails for broadcast, and designing graphics for calls-to-action.
  • Consulted on Google Ad Words campaigns, target words/phrases, budget and results of the online activities.

Marketing Design Manager (Promoted to this position) − 2010 to 2013
Senior Marketing Specialist
(Promoted to this position) − 2003 to 2010
Securities America
− Omaha, Nebr.; La Vista, Nebr.

  • Led a team of marketing professionals at this nationwide firm that is top-ten in its industry.
  • Generated marketing plans and materials for the corporation and nearly 2,000 affiliated independent businesses.
  • Diagnosed reputation risk generated by Internet search engines. Search engine results were 100% negative above the fold and 65% negative on page one. Studied the challenge, developed counter measures and directed an online reputation management project resulting in consistently 100% positive search engine results on page one.
  • Demonstrated to the firm’s Executive Leadership Team the value of short-term and long-term online brand strategies, gaining approval and budget to proceed addressing the needs. Spearheaded the strategy and building of a scalable infrastructure for a modern online presence positioned to meet evolving corporate and digital needs.
  • Appointed marketing subject matter expert for the firm’s first acquisition of another firm, its independent business affiliates and its subsidiary firm. Built the communications section of a 1,500 line item acquisition 'to do' list. Planned, created and executed nearly all communications and marketing to the acquisition’s five distinct audiences.
  • Analyzed ways to produce on-site and overnight a 24-page, full-color, large format daily magazine for annual five-day National Conferences in different cities each year. Solved the challenges and designed a process to produce the paper. Located a commercial printer in each city every year for these complex productions. Negotiated contracts, took photos, updated articles, prepared files and managed production on-site for printing and morning distribution.

Marketing Manager − 2003 to 2003
QA3 Corporation − Omaha, Nebr.

  • Founded the firm's Marketing Department with software, hardware and internal/external production capabilities.
  • Built the company’s business affiliate recruiting process and all of the company’s other marketing processes, campaigns and materials. These included client-facing campaigns and materials for the firm’s in-house affiliates.

Marketing Specialist (Promoted to this position) 1999 to 2003
Marketing Coordinator1999 to 2001
Securities America − Omaha, Nebr.; La Vista, Nebr.

  • Spurred growth of the firm’s marketing staff and capabilities from minimal to a 10-person in-house creative team. Established sophisticated, personalized in-house printing with optimal software, hardware and inventory.
  • Produced national advertising including all aspects of design, media planning, negotiating, media buying, materials production and materials placement.
  • Created marketing for the corporation, its departments and nearly 2,000 affiliated independent businesses.
  • Managed public relations and communications including working with publications and writing releases, letters, articles, email, speeches and other communications for the Executive Leadership Team and department leaders.
  • Developed, presented for executive approval and supervised an annual marketing budget greater than $2 million.

Project Manager / Digital Press Preparation Specialist − 1996 to 1999
Digital Impressions − Omaha, Nebr.

  • Managed printing projects for two state-of-the-art digital printing presses, including variable data printing.

Senior Customer Relationship Manager (Promoted to this position) – 1994 to 1996
Senior Pre-Press Production Specialist (Promoted to this position) – 1994 to 1994
Pre-Press Production Specialist − 1993 to 1993
Waddell Digital Imaging Center
− Des Moines, Iowa

  • Managed and processed color-separated film for advertising agencies, publications and other organizations.
  • Standardized and systematized the company’s file naming norms and server content organization.


EDUCATION
Master of Business Administration Degree from Iowa State UniversityGPA: 3.50 / 4.00
      Major:  Management with a uniquely designed Marketing emphasis
      Marketing Research, Transportation and Logistics and Accounting Teaching Assistantships

Bachelor of Arts Degree from Morningside CollegeGPA: 3.78 / 4.00 – Magna Cum Laude Graduate
      Double Majors:  Graphic Design and Business Administration with an Advertising emphasis
      Double Minors:  Mass Communications and Studio Art



CONTINUING EDUCATION

  • Subject Matter Expert Training Program Participant
  • Subject Matter Expert Training Program (leader of one of my marketing team members)
  • Emerging Leaders II Program
  • Leadership Discussion Group Program
  • Situational Leadership II Program
  • Management Essentials II Program
  • Situational Leadership I Program
  • Situational Self-Leadership Program
  • Emerging Leaders I Program
  • Management Essentials I Program
  • Two “Mastering Adobe Photoshop” and one “Mastering Adobe Illustrator” Workshops


HONORS

  • Collaboration Award Nomination
  • Customer Service Provider of the Quarter Winner
  • Employee of the Year Nomination
  • Rookie Employee of the Year Nomination
  • Customer Relationship Manager of the Year
  • Named a Roadman Scholar in Recognition of High Academic Distinction
  • Marion Rocklin Shapiro Memorial Award in Art
  • Zeta Sigma Scholastic Honor Society of Morningside College
  • National Advertising Federation Competitions